The “Core” Collection

Client: Redwood Candle Company

For the Core Collection, I was directly involved in every stage of the creative and launch process. On the design side, I contributed to the label concepts, bringing in bold, modern typography and color palettes that reflect the personality of each scent. My focus was on ensuring each visual element supported the company’s refreshed identity — a balance between vibrant energy and cozy familiarity.

Beyond design, I took lead on product photography, staging and capturing lifestyle and close-up shots that highlight the collection’s handcrafted qualities. These images were also styled strategically for use across the website, social media, and print collateral.

Finally, I collaborated closely with the marketing and sales teams to develop a rollout plan that ensured consistency across all touchpoints. From organizing pre-launch teasers to designing promotional assets, my hands-on involvement helped drive excitement and achieve a successful campaign — one that strengthened brand recognition and increased product sales.